Turn pricing into a strategic advantage.
Make smart pricing decisions
Our AI-powered engine helps you take control of base prices, promotions, and markdowns, while adapting to how your customers actually buy. At its core: robust demand forecasting and elasticity modeling that predicts how pricing moves will impact behavior, volume, and margin.
This isn’t just automation. It’s actionable pricing intelligence you can simulate, steer, and scale.
What Powers the Engine
Crunch’s models draw on a rich mix of internal and external signals to guide decisions:
- Customer behavior & transactions
- Lost sales
- Seasonality & timing
- Product relationships
- Market context
Use cases
Base Price Optimization
Set prices based on real elasticity and value perception
Promotion Forecasting
Predict ROI of discount strategies before launch
Markdown Planning
Clear stock smartly without race-to-the-bottom pricing
Competitive Response
React without triggering price wars
Why Crunch is Different
Tailored to your pricing strategy
Logic that reflects your business reality, not a one-size-fits-all approach
Works where you work
Smooth integration into your ERP, CRM, and daily tools. No disruption
Builds trust across the team
Transparent models you can explain, validate, and rely on
Grows with you
Modular and maintainable design built for long-term scalability and ownership
