Turn pricing into a strategic advantage.
Make smart pricing decisions
Companies obsess about cutting costs and optimizing operations, while paying scant attention to how prices are set. When attention is paid, it often means matching competitor prices or throwing discounts around like confetti. The impact is not negligible.
Pricing done right has massive impact on profits. Academic research claims 10%+ increases in overall profit are possible. Companies we've helped can point to 3-8% profit increases. These players span industries as diverse as legal-tech, hospitality, electronics, waste management, food delivery, DIY, and food manufacturing. Both upstart innovators launching with a crazy idea and lots of ambition, and industry leaders selling billions every year.
Fear not. We love to keep the solution simple. We love quick ROI. We build incrementally.
Explained in 80 seconds
What drives the engine?
We determine the price that translates into profits. A bit more detail: four key elements sit at the heart of what this solution does.
- Predict demand patterns: Seasonality, weather, competitive context... all of these influence demand for specific products. Understanding when something will sell is essential to getting the price right.
- Model price elasticity: Everyone remembers this from economics. Some products are elastic, some are not. The dirty little secret? Those textbook models rarely work with the real-world data you actually have. Ours do.
- Capture context: The right price depends on your situation. Think sell-by dates, product bundles, excess inventory with limited storage, or an expected shortage.
- Make a decision: Having all the information is great, but nobody wants to live in dashboards and spreadsheets setting prices all day. You think about strategy and tactics. Product prices are pre-calculated for you.
Tailored to your situation
Custom models: A price model can be based on dozens of factors. But in any given situation, a handful matter much more than the rest. Which factors those are depends on your specific context. We come with the right questions to figure that out. The goal is to create something that is:
- Not breaking the bank: Step one is to improve upon the current situation, not strive for perfection on day one.
- Understandable: Nobody wants to price based on a complex black box.
- Done quickly: If you're like us, you're excited about these opportunities and don't want to wait long. We like to move fast too. Added benefit: showing a positive ROI early takes away much of the stress.
Custom output: Maybe you can't change price tags and can only give discounts. Or you think discounts are poison and never want to see them. Maybe you're more interested in personalized pricing for specific B2B customers. Perhaps bundling products could be a smart way to increase basket size. Or you simply want to validate the price against the actual cost of serving a specific customer.
Not sure what you should do? No worries. We're here to draw out a plan together with you.
Use cases
Price Optimization
Set prices based on real elasticity and value perception
Promotion Optimization
Do not start a race to the bottom
Optimal bundles
Intelligent combinations of products can drive profits up
Customer-specific prices
No two customers are the same; why should your prices be?
What about genAI and agents? Is this a pricing agent?
Generative AI permeates all of Crunch's work, and this is no exception. Language models and agents play important roles in capturing and structuring information that used to rely on humans or had high error rates. They also help users of our pricing intelligence: making complex math easy and presenting decisions in a way non-mathematicians can actually understand.
That said, we are careful about using these tools for full automation in pricing. Examples of companies making very expensive mistakes through thoughtless price automation are well-documented. H&M and Ticketmaster come to mind.
Another area where genAI shines: building you an interface that is truly tailored to your needs, at a fraction of what this would have cost just a couple of years ago.
Why Crunch is Different
Tailored to your pricing strategy
Logic that reflects your business reality, not a one-size-fits-all approach
Works where you work
Smooth integration into your ERP, CRM, and daily tools. No disruption
Builds trust across the team
Transparent models you can explain, validate, and rely on
Grows with you
Modular and maintainable design built for long-term scalability and ownership
