News & insights

There was no escaping the AI hype in 2025. Now, the real work begins.

In our recent expert contribution for Fashion United, we predicted that 2026 will be a year of correction. We are stepping away from the idea of using AI for everything and focusing on what truly matters: Returns, Sustainability, and Operational Excellence.

Below, you will find the extended version of that contribution.

Retail is moving at warp speed. Climate pressure, unpredictable consumers, rapidly evolving tech, … Blink and you’re not relevant anymore. And as if that wasn’t enough: AI is rewriting the retail rulebook. Sign up for this one-of-a-kind event on October 7 in Antwerp!
 

Even a DIY-giant like Brico doesn’t do everything itself. Instead of blindly hammering away at their margins with discounts, they called in Crunch to figure out what spreadsheets could never.

Every single day, tons of perfectly good food are thrown away because shelves are empty too soon, or not soon enough. Why? Because decisions around pricing and stock are often still based on gut feeling, rather than data.

Together with Dutch data company Captain, we’re building intelligent AI models that help suppliers and retailers align smarter — and waste less.

The value we attach to a message is linked to the cost of sending it

For many companies, legacy systems and outdated architectures are holding them back. I’ve seen it countless times—teams struggling to wrangle data from disparate systems, stuck with tools that weren’t built to scale.

How to get going with ChatGPT, stop losing money on returns, and outsmart the new EU pricing rules.