Precise Promo Pricing and the Maxeda success story
Picture this: a crystal ball. On your desk. Look into it and see the future as clear as day. Every promo strategy, every result, at your fingertips. Every discount decision and its impact. No more spray-and-pray, where you sorta kinda aim at your goal and hope for the best, but never know exactly what’s going to happen. From now on, every shot hits the mark like a trained sniper. Your every move moves shoppers and margin.
Better yet. You can see the past as well. You see every business move you’ve ever made: every past promo, every flyer test, and precisely what it did to profit.
Now here’s the catch. That’s not quite how crystal balls work. Unfortunately. Try asking the lady in the tent if she sees how a 20% price cut on your best-seller will affect your margins. We’ll go ahead and predict that she won’t channel Warren Buffett. But what do we know, we’re Scorpios.
From noise to numbers that matter
Let’s face it: promo results are messy. Did your A/C discount work… or was it just the heatwave? Did dad go DIY, or did your flyer hit the mark?
Most traders rely on gut feeling. We don’t.
We crunch the data – filtering out noise like weather, timing or randomness – and zero in on the three things you can control: When to drop prices, what to discount, and how deep to go.
Our models turn this into three simple metrics:
- How high is demand, even without a discount?
- How price-sensitive is your product?
- What extra sales does it pull in?
Blend the answers, and you get a clear picture of what each promo really does to your margin.
Kill wasteful discounts. Time smart campaigns. Let bundles do the heavy lifting. No more guessing. Just game plans that work.