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Podcast team retail brico crunch

No more guesswork means a lot more margin

Sebastiaan Dalmeijer - 02/06/2025

Podcast team retail

Discover our work for Brico/Praxis

Even a DIY-giant like Brico doesn’t do everything itself. Instead of blindly hammering away at their margins with discounts, they called in Crunch to figure out what spreadsheets could never.

We crunched their pricing data and fine-tuned their strategy like a laser-guided mitre saw. The result? A significant margin boost in just 3 months. 

We didn’t just drill into the data. We rewired their pricing logic. 

In the #teamretail podcast, joined at the table by Brico’s Erik Cuypers, we discuss the challenges for retailers who underestimate the power of AI… and the opportunities for those who know that the time for data is NOW.

Listen to the episode and learn how we sharpened Brico’s pricing. 

10 key take-aways

Download our ten-step cheat sheet here

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