Disruptive client communication for retailers: How does BENT do it?
Leading retailers all over the world are upgrading their customer experience through data- and AI-driven marketing. How does the Belgian shoe retailer BENT compete with these online, heavily personalized retail giants? Find out which challenges BENT had and how we helped them to implement the best solution.
About the client
BENT is one of the largest shoe retailers in Belgium. They have both an off-line presence with 20 brick-and-mortar stores and a web-shop which has been gaining momentum in recent years. Like many other mid-sized retailing company they are highly aware that now is the time to be investing in new technologies if they want to continue growing in the years and decades to come.
Key Challenges Solved
- Managing all the data in a user-friendly and smart B2C CRM system
- Capturing more data than just demographic & transaction data eg. web behaviour, mailing opens / clicks ,...
- Getting the right messaging to the right segments of their customer base
- Increasing repeat purchases of existing customer base
Preview the client case
