Customer segmentation
Who are your customers, really?
Everyone has a way in which they like to look at their customers, but does that view of your customer base really reflect the actual way in which your customers behave? Using quantitative modelling tools we can determine the natural clusters of customers in your data, meaning customers with highly similar behaviors and interests.
Being able to do this on a level of granularity that is based on the actual nature of your clients can greatly improve the impact your communication towards these customers has; effectively moving away from the spray-and-pray marketing tactics of the past. Moreover, this knowledge of your customers can be invaluable to uncover currently unaddressed needs of your customers and expand your product or service portfolio accordingly.
