Podcast #Teamretail | No more guesswork means a lot more margin
Even a DIY-giant like Brico doesn’t do everything itself. Instead of blindly hammering away at their margins with discounts, they called in Crunch to figure out what spreadsheets could never.
We crunched their pricing data and fine-tuned their strategy like a laser-guided mitre saw. The result? A significant margin boost in just 3 months.
We didn’t just drill into the data. We rewired their pricing logic.
In the #teamretail podcast, joined at the table by Brico’s Erik Cuypers, we discuss the challenges for retailers who underestimate the power of AI… and the opportunities for those who know that the time for data is NOW.
Listen to the episode and learn how we sharpened Brico’s pricing.
Download our ten-step cheat sheet here

All the top-tips including quotes and timestamps
Retail Leadership Summit | The Time For AI is Now
- 07-10-2025, Antwerpen
- For C-level decision makers
- Key notes from Maxeda, Hunkemöller, Jeroen Baert & Stijn Baert
- For details and registration: The Retail Leadership Summit
Precise Promo Pricing and the Maxeda success story
Curious to learn more about how Maxeda is making AI assisted decisions to improve their pricing? Read our client case here.