Crunch in the News: the Crunch Markdown Assistant to set end-of-season fashion retail discounts
We're in the news! Our work for fashion retail these past few years has resulted in a top-notch AI-driven end-of-season markdown tool that helps merchandising teams set the right end-of-season discount to obtain a given objective.
These past few years, we have continuously helped fashion retailers optimize discount strategies during sales periods.
We, therefore, developed the Crunch Markdown Assistant, which analyzes historical sales data, current stock levels, and other factors to determine the most effective discount for each product. For example, it assesses how similar items have sold in the past to recommend optimal markdowns.
One key feature of the tool is its ability to predict the impact of discounts on sales, margins, and revenue, which is essential for retailers managing thousands of items. Traditionally, this process would be done manually in Excel, but the AI-driven approach streamlines decision-making, making it both faster and more accurate.
Retailers like Torfs, E5, and ZEB have successfully implemented this tool, seeing increases in both sales (by 5-10%) and profit margins (by 2-5%). This technology helps smaller retailers compete with larger companies like Amazon, which have long used similar tools but do not share them with others. Crunch aims to democratize access to such advanced technology for local retailers.
Learn more on our dedicated website:
https://www.crunch.fashion/
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